Biscuit opens in Montrose for bedding, linens and home decor

When one thinks of a biscuit, certain mouth-watering adjectives come to mind: it’s warm, it’s crisp, and it’s fluffy.  It may be the ultimate comfort food, and that level of comfort and “hominess” is what designer Bailey McCarthy had in mind when she opened her first shop specializing in bedding and home decor in Upper Kirby’s Avalon Center in 2012.

Now, she’s found that the first shop has overflowing with the specialized linens that can turn any bed into a cozy biscuit, so a move to a new Montrose location at Westheimer and Mulberry will happen in early May.

“We just really outgrew our space really fast, which is a good problem to have,” McCarthy said.

McCarthy got her start in interior design as an intern with a Chicago designer, a friend of her fiancé’s family. Then she branched out on her own with a successful lifestyle blog (PeppermintBliss.com), a personal shopping service, and then her own interior design clientele.

For about two months, she discovered that a lot of her clients were requesting help designing cozy bedroom spaces, and all within approximately the same budget.

As she applied her skills, she discovered that it was a real challenge to find bedding that was “interesting, colorful and fun, but not expensive,” she realized there was a huge gap in that segment market.

Together, with friend Isabel Wilson, a textile designer based in New York, she launched Biscuit to offer unique linens.

“It’s all manufactured in the United States–printed here and sewn here, which is important to us,” McCarthy said.

She hands a concept over to Wilson who hand-paints the design that ultimately ends up printed on 350-thread count cotton sateen.

“It’s really high-quality and very soft,” McCarthy said.

One line of bedding is Texas-inspired, she said. The Wimberley features Texas wildflowers, Marfa is all about cactus, and Nacogdoches is centered on multi-colored arrows.

In addition to fine linens, Biscuit offers other luscious treats for the home, including lighting, small furnishings gifts and accessories. The shop also offer monogramming services and a baby registry. McCarthy noted the new store will have space to carry a wider selection of baby offerings.